LYST - behind the seams, London, UK

​"Lyst  has collaborated with British artist and photographer Hugh Turvey has X-rayed 7 of this year’s most hyped sneakers to reveal what lies beneath the seams. Turvey’s artwork is different to any kind of sneaker photography we’ve seen before, In the Behind the Seams: Sneakers, the internal structure of each sneaker is revealed, bringing to light the details that are often overlooked by consumers."

With more than 3 million shoppers searching for a pair of sneakers online every month, we decided to investigate what lies beneath some of the world’s most wanted styles. This year’s hottest sneakers feature space age construction, a mix of fashion and athletic elements, intricate logos, textured sole shapes and stand out silhouettes. From the $100 Nike Vapormax to the $1000 Louis Vuitton Archlight, what lies beneath the complex construction and fabrication of these much lusted-after shoes?

To find out we collaborated with British artist and photographer Hugh Turvey to x-ray some of this summer’s most hyped sneaker styles. Toeing the line between photography and radiology, Turvey’s images use x-ray technology to create what he calls Xograms, a fusion of visible light and x-ray imagery.

https://www.lyst.com/news/xray-sneakers/
https://www.forbes.com/sites/courtneyporkolab/2018/10/05/x-ray-vision-lyst-and-artist-hugh-turvey-delve-into-the-sneaker-trend/