While brainstorming how best to visually implement the campaign's message, the company came across artist and photographer Hugh Turvey. The Briton has been combining science and art in his "Xograms" for around 25 years by x-raying everyday objects and then processing the images artistically. A look below the surface reveals new worlds "The photographic process was historically called 'shadow photography' but is now more commonly known as radiography," explains Turvey. "It's a process very similar to making photograms, but instead of using visible light, I expose the film to x-rays and call these Xograms." By using 17x14-inch film that is larger than that used for traditional photography, Turvey creates a special level of detail on a 1: 1 scale. "With his art, Turvey makes it possible to take a look beneath the surface of things and thus reveals completely new worlds," explains Bär. "He was exactly the right partner for our campaign." The Briton x-rayed the position of the feet in conventional running shoes and in shoes by Joe Nimble.

Press Release:

Why Hugh Turvey X-rays for Joe Nimble Running Shoes...

Conventional running shoes restrict the toes and not only worsen stability when running, but also increase the risk of injury. In order to make this fact visible, the specialist for functional footwear, Joe Nimble, relies on the combination of science and art for his current print and online campaign.

As a pioneer in the field of "Toefreedom" and "Functional Footwear", Joe Nimble has been campaigning for around ten years to ensure that runners can practice their sport without pain over the long term. With a print and online campaign, the manufacturer, based in Bietigheim-Bissingen in Swabia, now wants to explain how conventional running shoes restrict the toes and thereby prevent their natural anchoring and stabilizing function. "The aim of our campaign is to show how the position of the foot in conventional running shoes differs from the position of the foot in Joe Nimble's shoes," says Managing Director Sebastian Bär.

The Director General of INAEM , Amaya de Miguel @amaya.demiguel along with Francisco Lorenzo , director of the National Center for Musical Diffusion (CNDM), have presented the season 19/20 of this center at a press conference.
The National Center for Musical Diffusion (CNDM), a unit under the National Institute of Performing Arts and Music (INAEM), proposes for its tenth season an intense and extensive program that maintains its spirit of recovering and spreading our vast historical heritage and educated popular music such as flamenco and jazz, encourage current composition and attract new audiences towards classical music, or those less frequent genres, through the various activities organized independently or in collaboration with more than a hundred from national and international institutions.

A representation of musical styles in Xograms in collaboration with Gema P. Píriz - sadly COVID interrupted proceedings in 2020.

"El Centro Nacional de Difusión Musical (CNDM) cuenta con una plantilla de dieciséis personas, entre funcionarios y contratados. Las imágenes de la temporada 19/20 son obras originales del artista británico Hugh Turvey, cuyas radiografías coloreadas con los tonos de cada ciclo del CNDM transmiten la esencia de cada serie, del propio centro y de la música, la energía que no vemos pero que es el alma de la belleza y de nuestro intenso y extenso trabajo."

https://www.ritmo.es/…/el-cndm-presenta-su-temporada-1920-3…

http://www.culturaydeporte.gob.es/…/presentacion-temporada-…

Programme Pdf: http://www.auditorionacional.mcu.es/…/notici…/cndm-19_20.pdf

One of ten artists globally invited/commissioned by Google to create a watchface app for Android Wear devices – to help initiate interest in the Android Wear OS platform. 
Production in Los Angeles.

"An Android Wear™ watch has become a digital canvas for visual art. Evolving from the Xogram work of artist Hugh Turvey, Xogram is a unique watch face now available for Android wearables. It has been created in collaboration with B-Reel who has worked with Hugh on the creative approach and Android development. Starting today you can download these watch faces from Google Play, just like you do apps, to be used on your Android Wear device.
 
Hugh’s work exposes the world around us, literally and metaphorically. A selection of his nature images are illuminated through a kaleidoscopic lens whenever the watch face is activated. Conjuring movement that reveals new variations to each they reflect an ever-changing world of possibility.
 
You can choose between analogue and digital, 12- or 24-hour clock displays and can pick your favourite image or cycle them all throughout the day.
 
“This project has given me a new perspective on graphic expressions of time. We are all Chrononauts, travellers in time, and I like to think this app might encourage us to take time and stop, if just for a moment, to appreciate the infinite patterns within nature.”  Hugh Turvey.

wearos.google.com
play.google.com/xogram 

Consultant for Ridley Scott Associates (RSA)
Commission from Margo Mars, RSA to collate/create reference x-rays for the production of this advert for Ford.
​
I was sent this morning the directors version of  'True Beauty' - It is interesting to see the differences - I certainly prefer the Director version especially with the 'reveal' of the car at the end and the detail of the zebra.

New Ford Mondeo ad campaign from The Blue Hive (Ogilvy, Wunderman and Mindshare)

Directors Version
Title: Ford Mondeo ‘True Beauty’
Director: Carl Erik Rinsch
Production Company: RSA Films
Producer: Margo Mars
X-ray Consultant: Hugh Turvey