Natura perfume, Brazil
Natura perfume, Brazil
Esta Flor packaging and launch events
The beautiful packaging! The art on the box is by Hugh Turvey, an English radiologist who does incredible work from X-ray images. This image is the X-ray of a damask rose, isn't it charming?
A fragrância de Esta Flor Rosa inaugura a nova coleção de Deo Parfums da Natura, trazendo sofisticação e elegância em suas notas.
Natura presents its new fragrance. Revealing the purest essence of a flower and presenting a new look at something as simple as its unique beauty is the proposal of ESTA FLOR, the most recent launch of Natura in perfumery. This sensory journey inaugurates what will be a perfumery line with monothematic fragrances, which show a single ingredient as the protagonist, expressed in all its facets. The first release of the line comes from «Esta Flor Rosa».
For "This Pink Flower" developed in association with the fragrance house Symrise, Natura sought out one of the most iconic flowers in world perfumery - the Rosa Damascena, from Bulgaria - to create a unique fragrance.
"We want to present a more contemporary interpretation of classic and noble ingredients from world perfumery," says Lorena Carrasco, Marketing Director of Natura México.
THIS PINK FLOWER: directly from Bulgaria The starting point for the creation of the fragrance was Bulgaria, in the Valley of Roses, where the highest quality rose in the world for perfumery is found: the Rosa Damascena, “the highest rose de la rosa ”, more perfumed and with a fruity characteristic in evidence. This rose blooms only once a year in the fields of Bulgaria. Its flower should be collected in the early hours of the morning, when the dew protects its precious fragrance.
Manually, one by one, the flowers are removed, to later obtain their oil in an artisanal process.
"THIS PINK FLOWER is a monothematic fragrance, in which all the other olfactory notes involved have the exclusive function of helping to highlight the nuances of Rosa Damascena" , explains the exclusive perfumer of Natura, Verónica Kato. “The fragrance of ESTA FLOWER ROSA is revealed little by little through the various facets of the rose and its olfactory nuances, with a high concentration of fragrance that provides durability on the skin throughout the day. Thus, we have all the sophistication and richness of the damask rose, enhanced by the elegance of the woods ”, said Verónica.
Design and innovation
To present the fragrances, Natura brings to the collection a bottle with simple and straight lines, in a highly transparent glass to highlight the most important thing in a perfume: its essence.
"This Pink Flower" always suggests essence and depth. To translate these elements, it presents an X-ray of the flowers on its packaging. Recorded by the English X-ray Artist Hugh Turvey, the X-ray photos of the flowers correspond to the fragrance and are the predominant element of the packaging. By means of the X-ray, each flower reveals its essence, its exterior and interior are shown simultaneously, revealing all its beauty.